It was the summer of 2010 and Apple had a huge PR disaster on their hands: “Antenna-gate”. People were complaining that when they held the phone a certain way, signal strength was hugely diminished.
Apple announced that they were going to hold a press conference to address this issue (their first ever “defensive” press conference).
I wrote a song and made a corresponding video, succinctly laying out the attacks and weighing in on what I perceived to be a “schadenfreude” -laden, hype fueled non-story.
Steve Jobs opened the press conference with my video, essentially saying that it perfectly encapsulated the message that Apple wanted to convey on the issue.